BluRoot Inc. (“BluRoot”, “we”, “us”, “our” and terms of similar meaning) take your privacy rights very seriously. We are committed to transparently describing our privacy practices, including how we collect, use and disclose (a) personal or personally identifiable information (“Information”); and (b) data we obtain from activity on the Services (as defined below) (“Data”), as part of providing the BluRoot Software (the “Software”) and services (collectively the “Services”).

We encourage you to read and understand our Terms and Conditions (“Terms”) and this privacy policy (“Privacy Policy”) before using the Services. By accepting the Terms and/or Privacy Policy or by accessing the Services, you expressly consent to our collection, use and disclosure of Information and Data in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to our Terms.

All capitalized terms that are not otherwise defined herein obtain their meaning from the Terms.

1. WHAT INFORMATION DO WE COLLECT?

1.1 General. Our primary purpose in collecting Information and Data voluntarily is to provide Users with a secure, efficient and customized experience when using the Services. We will only ask for and collect Information and Data that we consider necessary to ensure a positive experience.

1.2 Information and Data.

(i) When signing up for a User Account, Users of the Services must provide the Information as requested or where indicated. Where possible, on these forms we indicate which fields are required and which fields are optional. When using the Services, we may collect, without limitation, your name, email, username associated with your User Account, GPS Data and other Information and Data related to the use of the Services. We may collect Data generated from your use of the Services, your IP address and the type of website browser used.

(ii) As you use the Services, you can, or may be required, from time to time to enter or send to us Information, which may include, without limitation, Information that you share on your User Account.

1.3 User Feedback. We may collect ratings and review Information from Users of the Services. Such ratings and reviews are made in accordance with the Terms. If you choose to provide any ratings and reviews relating to the Services, you acknowledge and agree that we will have an unrestricted, perpetual, worldwide right to use such ratings and reviews, in any and all manner and media whatsoever, without any obligation to obtain consent from you, provide attribution to you, or make any payment to you.

1.4 Information and Data Collected Automatically.

(i) When you use the Services, BluRoot automatically receives and records Data from your device, including, but not limited to the website browser used, GPS location, IP address, operating Data, device Data, other Software IDs, cookies, and the page you requested. Unless otherwise stated in this Privacy Policy, BluRoot may only use this Data in aggregate form.

(ii) “Cookies” and similar technologies are small files placed on your computer and devices that assist us in providing our Services. We and our third-party service providers use cookies and similar technologies to provide and personalize the Service, analyze use, target advertisements and prevent fraud. You can disable cookies in your browser settings, however, if you do so, some parts of the Service may not function properly.

2. HOW DO WE USE YOUR INFORMATION AND DATA?

2.1 We may use Information to determine a User’s eligibility to continue to have a User Account on the Services. We may also use Information and Data to provide to Users the license for the Services; provide you with the Services; communicate with you, either directly or through one of our partners, including for marketing and promotional purposes; improve our marketing and promotional efforts; advise of pricing and Service updates; facilitate transactions and payments (if and as applicable); resolve service disputes; troubleshoot problems; analyze usage of our Services; improve our content and product offerings; deliver information to you that, in some cases, is relevant to your interests; customize your experience, the content, layout and services; detect and protect us against error, fraud and other criminal activity; enforce our Terms; provide you with support, system or administrative messages; and/or as otherwise described to you at the time of collection. These uses improve the Services and better tailor it to meet your needs, so as to provide you with a secure, efficient and customized experience while using the Services.

3. OUR DISCLOSURE OF YOUR INFORMATION AND DATA

3.1 General Disclosure. We may share your Information and Data with third parties only in the ways that are described in this Privacy Policy and in accordance with your consent. We will not share, sell or rent your Information or Data to third parties without your explicit consent.

3.2 Anonymized Aggregated Data. We may aggregate and anonymize your Data and use and disclose it for a variety of purposes, including analytics. However, in these situations, we do not disclose any Information.

3.3 Subsidiaries, Affiliates & Service Providers. We may use the services of subsidiaries, affiliates and third party service providers (collectively, “Third Parties”) in connection with our provision of the Services, including, without limitation, for the processing of payments, off-premise data hosting, communication services, account hosting and Information collecting services. We may disclose your Information and Data to the Third Parties in the course of our use of their services. We take care to use Third Parties that we believe are reputable and capable of performing the services we require of them, including, without limitation, the handling of confidential information and Information and Data and the compliance with all applicable laws.

3.4 Laws and Jurisdictions. Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose your Information and Data if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our or any other person’s or entity’s rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your Information and Data.

3.5 Sale of Business. We may disclose Information and Data to the acquiror or its agents in the course of the sale of our business. If we do this, the disclosure will be subject to confidentiality arrangements customary in such transactions.

3.6 Storing and Processing Your Information and Data. In some cases, Information and Data that we collect may be stored or processed outside of the jurisdiction it is received. When that occurs, we continue to protect the Information and Data with appropriate safeguards and data export requirements, but it may be subject to the legal jurisdiction of those countries and governmental authorities in those countries.

4. COMMUNICATION PREFERENCES

4.1 You can always unsubscribe from our commercial and promotional emails, but we may still send you communications relating to your status as a Client and/or User and your and/or the Users’ use of the Services, in accordance with applicable anti-spam legislation.

5. CHILDREN’S PRIVACY

5.1 The Services are not intended for children under the age of eighteen (18). BluRoot does not target its Services to children under eighteen (18). BluRoot does not knowingly collect personal information from children under the age of eighteen (18).

6. INFORMATION AND DATA RETENTION

6.1 General Retention Policy. We keep Information and Data for as long as it is required for the purposes for which it was collected, which is determined in our sole discretion, in accordance with the applicable laws. Notwithstanding the foregoing, we may periodically de-identify (a) Information from collected Data in unused User Accounts; and (b) unnecessary Information from Data collected elsewhere on and/or through the Services.

6.2 Termination of User Account. If a User Account is terminated, we will deactivate it, but we may retain the Information and Data for a certain period of time and disclose it in a manner consistent with our practices under this Privacy Policy.

7. SECURITY

7.1 We strive to protect your Information and Data by putting in place a range of technical and organizational measures to safeguard and secure the Information and Data we receive from you. We are continuously utilizing security measures to protect your Information and Data from unauthorized access or against loss, misuse or alteration. Despite our efforts, we cannot guarantee the security of your Information and Data. Unauthorized entry or use, hardware or application failure and other factors may compromise the security of your Information and Data at any time. We reserve the right, without any limitation, to investigate any suspected breaches of the Services’ security or information technology or other systems or networks.

8. CHANGES TO THIS PRIVACY POLICY

BluRoot may amend this Privacy Policy from time to time. The use of Information and Data we collect is subject to the Privacy Policy in effect at the time the Information or Data is used. If we make any material changes in the way we use your Information or Data, we will notify you by e-mailing you at your e-mail address associated with your User Account. Clients, Administrators and Users of the Services are bound by any changes to the Privacy Policy when they use the Services after such changes have been first posted.

9. QUESTIONS?

It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please email us at sales@bluroot.ca.