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About Us

BluMortgage’s Journey

Find out how a consulting company was able to pivot to a mortgage CRM that is filling a major need in the mortgage broker market
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2013 - 2018

The Years of Learning

Back in 2013, Massimo started the CRM consulting firm, BluRoot that worked with SMB of all shapes and sizes to meet their specific and custom CRM requirements. During this time he worked with several mortgage brokers who achieved a ton of success with their custom CRM solution and kept insisting to Massimo that he’s built something that isn’t on the market.
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2018 - 2019

"We're on to something"

In 2018, Tom joined the firm and this marked the perfect time to address the market need that BluRoot’s mortgage broker clients had identified. Through the lessons that BluRoot had learned over their years of consulting, and a few months of hard development work, BluMortgage was created and launched. With BluMortgage now on the market, both Massimo and Tom kept getting feedback from old and new clients alike that they had never used a CRM solution like this before. They knew they were on to something.


Years of Growth

With BluMortgage launched and a strong reaction from the market, BluMortgage is now focused on growth. BluMortgage is focused on user growth to build a strong community of mortgage brokers as well as product growth to expand the features and functionality that BluMortgage offers their clients.
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Our Community

Our Commitment to the Canadian Mortgage Industry

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A MaRS Discovery District-backed venture

MaRS Discovery District is a not-for-profit corporation founded in Toronto, Ontario.

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Proudly Canadian

All staff live and work within Canada. All development work takes place within Canada.

Expert Support

Meet Our Team


Massimo Ianniruberto

President, Founder
Massimo is the president and founder of BluMortgage. In this role, he has worked with industry leaders in insurance, mortgage and real estate. In his free time, he enjoys watching basketball and playing fantasy football

Tom Hall

Tom is the head of our BluMortgage product. Tom talks to brokers all day to learn what they need and ensure that BluMortgage stays cutting edge. In his free time, you can find Tom playing chess and watching football.
Jason Brennan

Jason Brennan

Junior Partner
Jason is a Junior Partner at BluMortgage and he oversees all implementations to get users up-and-running smoothly. In his free time, he loves to read and hike. He is a former paintball champion, and martial artist.
Trevor Hilton

Trevor Hilton

Head Developer
Trevor is the Head Developer at BluMortgage. Trevor leads development efforts on new product features and integrations to ensure a fully integrated user experience for brokers. In his free time, Trevor likes to produce music.
Qifan Yang

Qifan Yang

Qifan is a developer with BluMortgage. Qifan is typically in charge of our internal Zoho coding, everything from writing and testing to implementing BluMortgage’s work. In his free time, he enjoys sampling food around Toronto.


Project Coordinator
Marie is the project coordinator at BluMortgage. Marie ensures that BluMortgage achieves the highest level of project management and customer satisfaction. In her free time, Marie enjoys being with family and travelling.
Tiffany Nathania

Tiffany Nathania

Customer Success
Tiffany is the Customer Success Manager at BluMortgage. She implements BluMortgage system, onboards clients and manages support operations. In her free time, she likes to exercise and travel.