Learn about us and our journey from simple beginnings to market leaders in the space, and how we define our corporate identity as we continue to grow.
Back in 2013, Massimo started the CRM consulting firm, BluRoot that worked with SMB of all shapes and sizes to meet their specific and custom CRM requirements. During this time he worked with several mortgage brokers who achieved a ton of success with their custom CRM solution and kept insisting to Massimo that he’s built something that isn’t on the market.
In 2018, Tom joined the firm to address the market need that BluRoot’s mortgage broker clients had identified. Through the lessons that BluRoot had learned over their years of consulting, and a few months of hard development work, BluMortgage was created and launched.
With BluMortgage now on the market, the team kept getting feedback from old and new clients alike that they had never used a CRM solution like this before. They knew they were on to something.
The success realized by BluMortgage has spread across the country with brokers nationwide joining every month, including 3 of the top 5 brokers in Canada.
BluMortgage is now focused on user growth to build a strong community of mortgage brokers as well as product growth to expand the features and functionality that BluMortgage offers their clients.
A MaRS Discovery District-backed venture
MaRS Discovery District is a not-for-profit corporation founded in Toronto, Ontario.
All staff live and work within Canada. All development work takes place within Canada.
Not every task supports your numbers directly. Sometimes we have to support someone else. We are strongest when our work supports each other’s success.
Be clear and open with your work both among our team and to our clients.
Begin with the end in mind. Take deliberate actions and be mindful of possible outcomes.
In your area of expertise, strive for excellence. We aren’t perfect but we aim to be 1% better every day.
Be excited to learn new things. New challenges are chances to grow and expand our abilities.
Failure is a part of life. We embrace failure as an opportunity to learn new things and get 1% better.
Book a demo