Tips and Ideas
Mortgage brokers face tight markets, demanding clients, and constant change. Used well, ChatGPT can become your always-on brainstorming partner—helping you find new clients, structure complex deals, and work more efficiently. The right prompts turn it from a generic chatbot into a mortgage-specific growth engine. Below are proven examples from real brokerage scenarios, adapted to help you win business now and position yourself for the future.
This first prompt style comes from brokers in a tough market who need wins fast. Unlike generic “marketing ideas” prompts, it combines personal background, market reality, and resource constraints so ChatGPT delivers strategies you can act on immediately. The inspiration here was a real Toronto broker struggling with low purchase volume and slow refinances, but willing to hustle for results.
I am a Canadian mortgage broker in Toronto. I’ve been in the industry for ~3 years. I have some clients, but not a massive book of business. For my clients, I’ve primarily focused on first time home buyers and some refinances. Most of the time it’s with A lenders, but I’ve done a few private deals too.
Right now, the market is quite difficult. New purchases are at a multi-year low, and most people don’t want to refinance because rates are much higher than they used to be. There are some renewals coming up (Canada has 5 year renewal cycles), but most borrowers are staying with their current lender (again because of low rates.
I’m quite eager to generate new business- what are some top strategies that I could implement to take my business to the next level. I’m willing to go the extra mile since this is the work that puts food on the table for my family. With that said, I don’t have a lot of capital- both financial and time to invest and I need a return relatively soon.
This type of context can yield ideas such as: Renewal outreach campaigns for “stayers”, co-creating first-time buyer toolkits with realtors, or targeting underserved niches like newcomers or divorce cases
This prompt was inspired by brokers who are stable for now but want to dominate their market in 2–3 years. It’s different because it uses ChatGPT’s advanced reasoning mode, which “thinks” before answering—breaking down market forecasts, niches, tools, and skills. The focus is not on quick cash flow but on positioning for sustained growth and industry leadership.
I am a Canadian mortgage broker in Toronto. I’m a couple years in, and while I’ve had some success in my years in the industry, I have ambitions of being one of the top mortgage brokers in Canada in the next 2-3 years.
Can you please forecast what the Canadian mortgage market will be like in 2-3 years, and what should I do now to position myself most effectively to “win” in that market?Specifically, what markets should I focus on, what tools should I invest in now, and what skills should I develop?
Expect insights such as:
The inspiration here was the reality that many brokers lose hours to repetitive tasks—emails, follow-ups, CRM notes—without realizing how much time could be reclaimed. These prompts differ by asking for “low-effort, high-impact” solutions that accumulate into significant annual savings. They focus on incremental improvements, not radical overhauls.
I’m looking to use ChatGPT to improve the day-to-day operations of my mortgage business. Specifically I want many time-saving ideas that might seem small in the moment, but once added up over an entire year- leads to massive time savings.
Can you provide your top 5 use cases of ChatGPT to achieve this goal?
Typical outputs include: Drafting client emails and follow-ups, creating custom document checklists, summarizing messy CRM notes into clean records, explaining complex deal scenarios step-by-step, and generating social media and marketing content.
✓ Be specific and conversational in prompts
✓ Include constraints like budget, time frame, and niche
✓ Use advanced reasoning modes for strategic planning
✓ Stack multiple prompt results for stronger ideas
✓ Target underserved niches for quick wins
✓ Automate routine communications and checklists
✓ Summarize CRM notes for cleaner records
✓ Use ChatGPT as a deal-structuring brainstorm partner
Want the full list of prompts, examples, and live walkthroughs? Listen to the complete podcast episode now and start using ChatGPT to transform your mortgage business today.
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